CRM/Relationship Marketing

Our research arm always looks at how a Customer Relationship Management (CRM) system can best support our clients. We help them to identify the most effective IT tools, but more importantly ensure that the tools are integrated into the business and are used effectively by staff.

A process approach integrates good practice in decision making, project management, communications and culture change to enable the effective introduction of the appropriate technology.

We have researched what is current good practice in relationship marketing to enable a group of companies to develop a business strategy orientated towards client retention.